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The domain ieswny.com had the following on the homepage, "Dedicated to Improving the Lives of Deserving Families." We analyzed that the webpage said " With No-Cost Energy Efficiency Solutions." It also stated " Awarded Outstanding Contractor for 2012 and 2013 by NYs EmPower Program. Tell Us What You Need. Making WNY a more comfortable place to live, one home at a time. We are BPI certified and participants in the EmPower NY program. We dont build homes, we upgraderetrofit homes. IES employees have completed rigorous training programs. Beware of low cost bids." The header had home performance with energy star contractor in wny as the highest ranking search term. This keyword was followed by wny energy star contractors, green home insulation contractors, and insulation installers in buffalo new york which isn't as urgent as home performance with energy star contractor in wny. The other words they used was buffalo ny insulation contractors. buffalo new york home performance with energy star contractors is also included but could not be viewed by search parsers.